Girl Scouts of Kentucky’s Wilderness Road (GSKWR) and Girl Scouts of the USA (GSUSA) announced that the new Raspberry Rally™ cookie will join its lineup for the 2023 Girl Scout Cookie season. The thin, crispy cookie is a “sister” cookie to the beloved Thin Mints®, infused with raspberry flavor instead of mint and dipped in the same chocolatey coating. This new cookie will be the first in the Girl Scout Cookie lineup to be exclusively offered for online sale and direct shipment only, designed to enhance girls’ e-commerce sales and entrepreneurial skills.
Kentucky Girl Scouts will offer the opportunity to place an online order for Raspberry Rally™ cookie beginning December 12, 2022 alongside Kentucky favorites like Thin Mints®, Adventurefuls™ and Caramel deLites®.
Girl Scout Cookie sales represent over 80% of GSKWR’s annual operating budget, supporting the vital programming that leave a lifelong impact on Kentucky’s future female leaders.
The Girl Scout Cookie Program, the largest female-led entrepreneurial program in the world, encourages girls to be risk takers, to think outside of the box, and to be confident in their own abilities. Whether they’re working toward earning their Cookie Goal Setter badge as a Daisy or their My Cookie Business Resume badge as an Ambassador, Girl Scouts gain qualities crucial for all forms of leadership and life-skills. The program embraces the understanding of the world of business, money management, and entrepreneurship. Cookie Business badges range from goal setting to learning effective in-person and online sales pitches, using market research, creating business plans, and implementing digital marketing campaigns. “Girls gain real-life exposure to budgeting, customer service, and money management skills through cookie sales, helping them become financially empowered community leaders,” noted Susan Douglas, CEO, GSKWR.